NAVITIMEガイドブック (SOFTBANK MOOK)
以前、出張で東京を訪れた際、移動に手こずったため、
次の出張の時に無料お試し版でナビタイムを使ってみたんですが、
もう一つ使いにくいアプリだなと思ってました。
その後この本を手にして、
ナビタイム独特のメニューや設定方法が分かったあとは、
結構使えるアプリだったのねと考えをあらためました。
泊まるホテルなど出かける前に分かっている場所は、
パソコン版ナビタイムであらかじめ検索しておくと、
ケータイにも履歴が残って、すぐ探せるとか。
無料チケットが付いていますが、
初心者よりも一度は使ったことがある人にオススメです。
The Six Immutable Laws of Mobile Business
I am the happy owner of "The six immutable laws of mobile business", by Philip Sugai, Marco Koeder and Ludovico Ciferri.
I found this book while surfing on the net, searching for information about mobile business and I think that what convinced me to buy the book, was that they were many interviews with successful mobile business owners, like the founder of Mixi for example. For the whole list check www.siximmutablelaws.com.
I didn't really know what to expect from it but I had the feeling that it was going to be interesting...
And it was! Here are a few learning from this book. (I don't want to spoil to much)
I learned that most of us, have misconceptions about why the mobile industry is so advanced in Japan and the and the authors have done a great documented work to debunk them.
I learned, about the Japanese Mobile ecosystem and understood the reasons why the WAP was not designed to be as successful like the I-mode.
The chapter 3 relates quite well with a project I have been working on, because it discuss about how the mobile phones have evolved from a simple wireless phone to an empowering tools for its users and even for businesses.
The final chapter defines the new era of Simplexity, which is a stage where complex technology starts to become more user friendly and intelligent.
I have personally discussed with two of the authors and want to thank personally Marco and Philip for giving me priceless recommendations, about what I should think about before starting the development of my project.
If you want to start a mobile business, even if it's not in Japan, I personally recommend you to read this book. There are few concepts that I didn't even know they were existing like the time zones, but they turn out to be very important when thinking about the business model.
5 merited stars, that's my opinion.
ナビタイム スマートフォンホルダー ブラック
商品そのものは、ちょっと装着時に力が必要ですが、まずまずの商品と
思います。
付属のNAVIですが、結局有料品を購入するために宣伝Softです。
これがあるから。。。みたいな表記はして欲しくないですね。
